A Simple, Easy and Affordable Way to Manage Multi-Channel Marketing Programs

In today’s highly competitive market, organizations need to work smart and fast. Knowing precisely where you found your most highly qualified leads, what it cost, effort involved, ROI and what improvements can be made next time are crucial to beating your competition.

The Relavis eMarketing module is an affordable and easy to use tool that tracks the execution and effectiveness of integrated marketing campaigns and events. Whether they are individual initiatives or long-term complex campaigns, Relavis eMarketing provides you the structure and information you need to optimize your time and resources. Resulting ROI data will allow your organization to quickly pinpoint which initiatives are most effective.

What makes Relavis eMarketing different is our continued focus on collaborative communication. No other system allows you to quickly share, strategize, coordinate and communicate among colleagues, partners, customers and prospects all the data needed in a campaign. Information flows easily and securely, ensuring all participants are on the same page. Relavis eMarketing leverages the Lotus Domino infrastructure, the de-facto standard in collaborative technologies.

Who Needs Relavis eMarketing?

Any small to mid-sized company or a division of a large enterprise wanting to maximize its marketing effectiveness at an affordable cost will benefit from Relavis eMarketing. Create targeted, customized marketing initiatives, find highly qualified leads, and track results while reducing the overall expense. And Relavis eMarketing easily integrates with Relavis sales force automation module, eSales, and customer service module, eService, ensuring a “closed loop” marketing process from campaign inception through closed sale in an easy-to-use and familiar format.

Increase Marketing ROI

• Justify marketing spending by leveraging detailed tracking reports
• Maximize marketing campaign effectiveness
• Improve staff productivity and reduce costs
• Minimize duplication of effort between sales and marketing

Improve and Increase Qualified Leads

• Convert purchased mailing lists to qualified leads based on positive campaign responses
• Track, analyze and report on lead source information no matter how it enters the system. (Web site, email, phone, fax, chat, etc.)
• Automatically route and notify the team at each stage of the lead process
• Generate scripted questionnaires that can capture information from leads or other processes
• Discover which leads turned into your best business

Increase Customer Satisfaction

• Provide the right messages to prospects and customers based on segmentation and customer approved contact methods
• Allow prospects to contact you when and how they want to (web, email, phone, fax and chat)
• Ensure everyone involved in the campaign knows what everyone else is doing ensuring one consistent set of messages